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90 积分 2025-12-21 加入
Robots at work: People prefer—and forgive—service robots with perceived feelings
23天前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
2个月前
已完结
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
2个月前
已完结
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce
2个月前
已完结
Generative AI streamers in action: a source credibility perspective
2个月前
已完结
Characteristics and roles of streamers in e-commerce live streaming
2个月前
已完结
Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China
2个月前
已完结
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse
2个月前
已完结
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
3个月前
已完结
Virtual personalities, real bonds: anthropomorphised virtual influencers’ impact on trust and engagement
3个月前
已完结
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