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Wisdom of crowds: SWOT analysis based on hybrid text mining methods using online reviews
1天前
待确认
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
6天前
已完结
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
7天前
已完结
The impact of human-likeness on users’ perceptions of virtual influencers as advertising endorsers
1个月前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2个月前
已完结
Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude
2个月前
已完结
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