Lv5
950 积分 2023-03-05 加入
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
3个月前
已完结
Understanding Customer Experience Throughout the Customer Journey
3个月前
已完结
When cutting edge meets silver tongue: Understanding the word-of-machine effect on travel decisions
3个月前
已完结
Understanding the role and impact of Generative Artificial Intelligence (AI) hallucination within consumers’ tourism decision-making processes
3个月前
已完结
Exploring the determinants and effects of artificial intelligence (AI) hallucination exposure on generative AI adoption in healthcare
3个月前
已完结
Negative word of mouth can be a positive for consumers connected to the brand
5个月前
已完结
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
5个月前
已完结
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
5个月前
已完结
How does artificial intelligence affect high-quality energy development? Achieving a clean energy transition society
8个月前
已完结
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