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968 积分 2023-10-24 加入
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
30天前
已完结
Signaling theory and information asymmetry in online commerce
30天前
已完结
Do LLMs write like humans? Variation in grammatical and rhetorical styles
1个月前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
1个月前
已完结
Automatic Understanding of Image and Video Advertisements
1个月前
已完结
The influence of seamless shopping experience on customers’ word of mouth on social media
1个月前
已完结
Visual storytelling on Instagram: branded photo narrative and the role of telepresence
1个月前
已完结
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
1个月前
已完结
The Power of Feelings in Understanding Advertising Effects
1个月前
已完结
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
1个月前
已完结
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