Lv4
530 积分 2023-10-24 加入
The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
2天前
已完结
Relationship Between Trust in the Artificial Intelligence Creator and Trust in Artificial Intelligence Systems: The Crucial Role of Artificial Intelligence Alignment and Steerability
2天前
已完结
Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
2天前
已完结
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
3天前
已完结
Effectiveness, attention, and recall of human and artificial voices in an advertising story. Prosody influence and functions of voices
4天前
已完结
Authenticity under threat: When social media influencers need to go beyond self-presentation
4天前
已完结
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
4天前
已完结
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
4天前
已关闭
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
5天前
已完结
The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos
5天前
已完结
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