Lv5
818 积分 2023-10-24 加入
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
2个月前
已完结
How to Measure Persuasion Knowledge
2个月前
已完结
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
2个月前
已完结
How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
2个月前
已完结
Reskilling the Workforce for AI: Domain Expertise and Algorithmic Literacy
3个月前
已完结
Robots allow for indulgence: how service robots impact consumers’ unhealthy food choices
3个月前
已完结
Signal Strength, Media Attention, and Resource Mobilization: Evidence from New Private Equity Firms
4个月前
已完结
Toward a Cognitive View of Signalling Theory: Individual Attention and Signal Set Interpretation
4个月前
已完结
Role of substantive and rhetorical signals in the market reaction to announcements on AI adoption: a configurational study
4个月前
已完结
Signaling theory and the determinants of online financial disclosure
4个月前
已完结
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