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Robert K. Yin. (2014). Case Study Research Design and Methods (5th ed.)
4小时前
待确认
The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
1个月前
已完结
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity
4个月前
已完结
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
4个月前
已完结
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
4个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
4个月前
已完结
Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
4个月前
已完结
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
5个月前
已完结
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption
5个月前
已完结
"I Felt a Little Crazy Following a 'Doll'"
5个月前
已完结
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