Lv4
468 积分 2024-09-24 加入
The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
2天前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
2天前
已完结
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust
9天前
已完结
Emotional expressions of care and concern by customer service chatbots: Improved customer attitudes despite perceived inauthenticity
9天前
已完结
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
14天前
已完结
Determinants of short video viewers’ satisfaction and its impact on word-of-mouth Sharing: An empirical study
17天前
已关闭
Infotainment on Social Media: How News Companies Combine Information and Entertainment in News Stories on Instagram and TikTok
17天前
已完结
Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis
17天前
已完结
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
18天前
已完结
Ask for Reviews at the Right Time: Evidence from Two Field Experiments
19天前
已完结
皖公网安备34019202002308
