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450 积分 2024-04-08 加入
“The Future Is Bright! Is It?”: Investigating Effects of Hopeful Mental Health Content and Endorsement Cues on Social Media
6小时前
待确认
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior
6小时前
已完结
想像，讓你付諸行動 ：感性訴求廣告中不同心理模擬之效果研究
1天前
求助中
Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication
3天前
已完结
Exploring Variations of Hyperbole and Puffery in Advertising
1个月前
已完结
The role of relevancy in native advertising on social media
4个月前
已完结
Have you spotted where I am Exploring the impact of different forms of native advertising
4个月前
已完结
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
4个月前
已完结
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
4个月前
已完结
Integrating machine learning, modularity and supply chain integration for Branding 4.0
9个月前
已完结
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