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148 积分 2024-03-17 加入
The colorful company: Effects of brand logo colorfulness on consumer judgments
4小时前
已完结
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
1个月前
已完结
Comparing the Effects of Animated and Static Logos on Viewers’ Attitudes toward a Brand: A Pilot Study
1个月前
已关闭
The effect of different animated brand logos on consumer response —— an event-related potential and self-reported study
1个月前
已完结
The impacts of logo dynamism and product types on brand market performance
1个月前
已完结
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
1个月前
已完结
A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands
1个月前
已完结
Consumers' purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort
1个月前
已完结
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance
1个月前
已完结
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