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268 积分 2025-01-04 加入
The mediating role of academic stress, critical thinking and performance expectations in the influence of academic self-efficacy on AI dependence: Case study in college students
5天前
已完结
How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model
12天前
已完结
The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
12天前
已完结
When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
12天前
已完结
How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory
18天前
已完结
Food live streaming e-commerce in China: enhancing consumer purchase intentions through sensory marketing
18天前
已完结
What drives trust building in live streaming E-commerce? From an elaboration likelihood model perspective
18天前
已完结
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective
20天前
已完结
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
20天前
已完结
Expectancy Violations and Discontinuance Behavior in Live-Streaming Commerce: Exploring Human Interactions with Virtual Streamers
23天前
已完结
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