Lv3
210 积分 2023-11-19 加入
Defining a product characteristic framework of excellence for meaning-driven radical innovation
13天前
已完结
Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions
18天前
已完结
Consumption Ideology
18天前
已完结
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
1个月前
已完结
Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption
1个月前
已完结
The role of brand coolness in the masstige co-branding of luxury and mass brands
2个月前
已完结
The Visual Complexity = Higher Production Cost Lay Belief
2个月前
已完结
On the strategic use of product scarcity in marketing
2个月前
已完结
Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-19
2个月前
已完结
“What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom
2个月前
已完结
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