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10 积分 2024-03-07 加入
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
3天前
已完结
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
5个月前
已完结
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
5个月前
已完结
Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
6个月前
已完结
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
6个月前
已完结
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
8个月前
已完结
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
8个月前
已完结
Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field
8个月前
已完结
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
8个月前
已完结
Swimming with Sharks: Technology Ventures, Defense Mechanisms and Corporate Relationships
8个月前
已完结
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