Lv1
90 积分 2023-10-08 加入
Charity ugliness premium: Donors' empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising
6个月前
已关闭
Building a social media community around your brand: the moderating role of firm engagement tactics
6个月前
已完结
Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework
6个月前
已完结
Online shopping: How can algorithm performance expectancy enhance impulse buying?
6个月前
已完结
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation
7个月前
已完结
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
8个月前
已完结
The impact of message framing and perceived consumer effectiveness on green ads
8个月前
已完结
Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands
8个月前
已完结
Two interventions for mitigating the harms of greenwashing on consumer perceptions
9个月前
已完结
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
9个月前
已完结
皖公网安备34019202002308
