Lv4
656 积分 2023-09-28 加入
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
4天前
已完结
Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences
11天前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
19天前
已完结
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
26天前
已完结
Interacting with Chatbots: Message type and consumers' control
3个月前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
3个月前
已完结
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
3个月前
已完结
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand
3个月前
已完结
Make chatbots more adaptive: Dual pathways linking human-like cues and tailored response to trust in interactions with chatbots
3个月前
已完结
AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse
3个月前
已完结
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