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1006 积分 2023-09-28 加入
AI or human: How endorser shapes online purchase intention?
1小时前
待确认
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
20小时前
已完结
The effect of different types of virtual influencers on consumers’ emotional attachment
1天前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
1天前
已完结
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
1天前
已完结
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
1天前
已完结
Bad News? Send an AI. Good News? Send a Human
1天前
已完结
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
2天前
已完结
Virtual influencers and corporate reputation: from marketing game to empirical analysis
2天前
已完结
Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users
2天前
已完结
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