Lv12
10 积分 2023-03-14 加入
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses
1小时前
求助中
Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus
21小时前
已完结
Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch
22小时前
已完结
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal
22小时前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1年前
已完结
Pay to view answers: determinants of listeners' payment decisions on social Q&A platforms
1年前
已完结
From free to paid: Effect of knowledge differentiation on market performance of paid knowledge products
1年前
已完结
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
1年前
已完结
Chinese cultural element in brand logo and purchase intention
1年前
已完结
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products
1年前
已完结
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