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900 积分 2023-02-18 加入
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
3小时前
已完结
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry
29天前
已关闭
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis
2个月前
已完结
Pawsitively powerful: Why and when pet influencers boost social media effectiveness
5个月前
已完结
It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue
5个月前
已完结
EXPRESS: Mixing User- and Publisher-Generated Content: Quantifying UGC Spillover Effect in a Hybrid Content Environment
7个月前
已完结
An Intervention for Increasing Intention to Post Online Customer Reviews
7个月前
已完结
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth
7个月前
已完结
To Tell, Not to Yell: The Effect of Writer's Intents on Readers’ Perceived Helpfulness of Online Product Reviews
7个月前
已完结
EXPRESS: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors
7个月前
已完结
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