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10 积分 2025-04-12 加入
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
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待确认
Authenticity under threat: When social media influencers need to go beyond self-presentation
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What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
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The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos
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