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130 积分 2023-10-06 加入
Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion
3个月前
已关闭
Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction
4个月前
已关闭
Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention
7个月前
已完结
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
8个月前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
9个月前
已完结
Using self-congruity and ideal congruity to predict purchase motivation
9个月前
已完结
How Personality Makes a Difference
9个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
9个月前
已完结
Too human and not human enough: A grounded theory analysis of mental health harms from emotional dependence on the social chatbot Replika
9个月前
已完结
Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers
9个月前
已完结
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