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230 积分 2025-09-29 加入
Dynamics and drivers of customer engagement: within the dyad and beyond
2天前
已完结
Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models
6天前
已完结
The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services
6天前
已完结
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
6天前
已完结
First-Person Pronouns in Sustainable Marketing
17天前
已完结
Are you talking to me?: Product anthropomorphized messaging and persuasion
1个月前
已关闭
Are you talking to me?: Product anthropomorphized messaging and persuasion
1个月前
已关闭
Improvised Marketing Interventions in Social Media
1个月前
已完结
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
1个月前
已完结
Arousal Increases Social Transmission of Information
2个月前
已完结
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