Lv4
440 积分 2024-11-23 加入
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
1天前
待确认
Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity
1天前
已完结
“New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands
1天前
已完结
How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands
1天前
待确认
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
1天前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
1天前
已完结
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
1天前
已完结
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
1天前
已完结
Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence
26天前
已完结
Rebranded Reality: How AR Brand Experience impacts Brand Equity
26天前
已完结
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