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40 积分 2024-08-26 加入
Power from words: The influence of brand activism message framing on consumer purchase intention
7天前
已完结
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content
7天前
已完结
Translating virtual product scarcity in gaming to real‐world brand value
7天前
已完结
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
7天前
已完结
CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence
7天前
已完结
Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda
3个月前
已完结
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