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640 积分 2024-04-20 加入
I follow what you post!: The role of social media influencers’ content characteristics in consumers’ online brand related activities (COBRAs)
4天前
已完结
Borderline pathological celebrity worship and impulsive buying intent: Mediating and moderating roles of empathy and gender
6天前
已完结
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behavior
6天前
已完结
Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices
6天前
已完结
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
6天前
已完结
Structuring food and wine pairing experiences in an emerging economy – Implications for food and wine pursuits, recreation, and tourism
11天前
已完结
Internationalization and the wine industry: an entrepreneurial marketing approach
11天前
已完结
Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type
11天前
已完结
A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users
11天前
已完结
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