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690 积分 2023-12-20 加入
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
1个月前
已完结
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
1个月前
已完结
How and when responsible leadership facilitates work engagement: a moderated mediation model
1个月前
已完结
My supervisor distresses me! Examining three-way interaction in the hospitality setting
1个月前
已完结
Cracking The Consumers’ Code: A Framework For Understanding The Artificial Intelligence-Consumer Interface
2个月前
已完结
Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility
3个月前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
3个月前
已完结
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
3个月前
已完结
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
4个月前
已完结
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
4个月前
已完结
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