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4470 积分 2023-09-22 加入
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
8小时前
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Go Green! Should Environmental Messages Be So Assertive?
8小时前
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Computer-aided content analysis: What do 240 advertising slogans have in common?
8小时前
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Consumer Response to Polysemous Brand Slogans
8小时前
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A study of the antecedents of slogan liking
8小时前
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Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link
8小时前
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Got slogan? Guidelines for creating effective slogans
9小时前
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The Role of Narratives in Consumer Information Processing
12小时前
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Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
12小时前
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