Lv3
280 积分 2023-08-17 加入
Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices
6天前
已完结
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
7天前
已完结
Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
9天前
已完结
Proposal for a multidimensional brand trust scale
16天前
已完结
Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
5个月前
已关闭
Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective
9个月前
已完结
Achieving Brand Engagement and Brand Equity Through Co-creation Process
9个月前
已完结
Modeling brand personality with business value of social media analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content
9个月前
已完结
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