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A comparative study of multi-modal metaphors in food advertisements
18小时前
待确认
Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press
5天前
已完结
Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public
5天前
已完结
“A strong diewei” – A critical investigation of gendered neological metaphors on Weibo
1个月前
已完结
I am not an animal: How animal metaphors backfire in product advertising
1个月前
已完结
The persuasiveness of metaphor in advertising
2个月前
已完结
Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands
2个月前
已完结
Newspaper headlines, relevance and emotive effects
2个月前
已完结
Newspaper headlines, relevance and emotive effects
2个月前
已关闭
Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking
2个月前
已完结
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