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An Emerging Theory of Avatar Marketing
1个月前
已完结
Minor flaws are better: The positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
1个月前
已完结
Less Artificial, More Intelligent: Understanding Affinity, Trustworthiness, and Preference for Digital Humans
1个月前
已完结
Me, my avatar, and my sneakers: The effect of avatar customization on the psychological ownership of virtual fashion items
1个月前
已完结
Comparing the value of perceived human versus AI-generated empathy
1个月前
已完结
Proposing a metaverse engagement model for brand development
2个月前
已完结
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
2个月前
已完结
Building value co-creation with social media marketing, brand trust, and brand loyalty
3个月前
已完结
Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal
3个月前
已完结
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