Lv21
170 积分 2024-08-01 加入
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
6小时前
待确认
EXPRESS: Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk
2天前
已完结
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
4天前
已完结
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
11天前
已完结
Mega or Micro? Influencer Selection Using Follower Elasticity
12天前
已完结
How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media
20天前
已完结
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
20天前
已完结
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
30天前
已完结
EXPRESS: How Retailers Change Ordering Strategies When Suppliers Go Direct
1个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1个月前
已完结
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