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The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors
14天前
已完结
Japanese Anime Heroines as Role Models for U.S. Youth: Wishful Identification, Parasocial Interaction, and Intercultural Entertainment Effects
20天前
已完结
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
23天前
已完结
To (Sub)Serve Man. Role Language and Intimate Scripts in Kioku no Dizorubu
26天前
已关闭
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
27天前
已完结
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
1个月前
已完结
Are Virtual Influencers More Effective In Real-World Advertisement Settings?
1个月前
已关闭
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