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Measuring existential guilt appeals on donation intention
2天前
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Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations
3天前
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Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity
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When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations
6天前
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How Consumers Justify Their Unethical Behavior: The Role of Moral Recognition Strategies (Moral Rationalization, and Decoupling), Complemented by Culture, on the Purchase of Counterfeits in Pakistan
7天前
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That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct
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