Research on the Application of Green Supply Chain in New Energy Automobile Industry under the Background of "Double Carbon" Goal

This paper adopts a case study approach to study the green supply chain of new energy vehicle enterprises represented by BYD. The SWOT method is used to analyze the advantages, disadvantages, opportunities and threats of BYD's green supply chain, and summarize the ways to implement the green supply chain in new energy vehicle enterprises, including: the construction of a reasonable vertical supply chain; increasing the research investment in new energy automobile environmental protection science and technology, as well as the digitization of supply chain management. Through the study of BYD's green supply chain management, it can be found that: the vertical supply chain enhances the stability of the green supply chain of new energy automobile enterprises; the green technology created by the continuous investment in scientific research promotes the supply chain of new energy vehicle enterprises to be more low-carbon and green; and the digitalization of the supply chain management is an effective tool for new energy automobile enterprises to carry out green supply chain management.