The fake news effect: what does it mean for consumer behavioral intentions towards brands?

可靠性 广告 来源可信度 独创性 品牌管理 精化可能性模型 心理学 业务 营销 品牌知名度 价值(数学) 品牌资产 社会心理学 说服 政治学 计算机科学 创造力 法学 机器学习
作者
Aruba Sharif,Tahir Mumtaz Awan,Osman Sadiq Paracha
出处
期刊:Journal of Information, Communication and Ethics in Society [Emerald (MCB UP)]
卷期号:20 (2): 291-307 被引量:17
标识
DOI:10.1108/jices-05-2021-0044
摘要

Purpose This study aims to understand how fake news can cause an impact on consumer behavioral intentions in today’s era when fake news is prevalent and common. Brands have not only faced reputational losses but also got a dip in their share prices and sales, which affected their financial standing. Hence, it is significant for brands to understand the impact of fake news on behavioral intentions and to strategize to manage the impact. Design/methodology/approach This study uses several branding and marketing concepts such as brand experience, brand trust, brand credibility, consumer behavioral intentions along with variables suggested by Elaboration Likelihood Model and Heuristic Systematic Model such as personal relevance/involvement. For fake news, news truthfulness, news credibility and source credibility are used. Findings The results of this study shows that positive brand experience, brand trust, brand credibility help in creating positive behavioral intentions for brands. This study shows that brands focusing on providing positive brand experience have a stronger brand trust and credibility and are affected less by fake news than those brands which do not emphasize on these factors. Practical implications This paper can assist brand managers in understanding the impact fake news can have on behavioral intentions of consumers. The managers can strategize such that the fake news affects their brands the least. Originality/value The authors in this paper attempt to fill in the gap in literature, which is to study how the fake news impacts the brands considering the credibility, trust and experience they establish with their customers. The existing literature discusses the generation and dissemination of fake news on social media and its impact on political scenarios and personalities. Also, studies explain the impact of fake news on the financial position of brands, but marketing facets are not tested empirically.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
大幅提高文件上传限制,最高150M (2024-4-1)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
1秒前
TANGTANG完成签到,获得积分20
1秒前
1秒前
3秒前
qin希望应助稍稍的一天采纳,获得10
3秒前
hyiyi发布了新的文献求助20
3秒前
安紊完成签到,获得积分10
4秒前
灵巧的飞雪完成签到 ,获得积分10
4秒前
4秒前
真君山山长完成签到,获得积分10
6秒前
6秒前
TANGTANG发布了新的文献求助10
6秒前
喜悦发布了新的文献求助10
7秒前
8秒前
文献发布了新的文献求助10
8秒前
8秒前
闪闪镜子完成签到 ,获得积分10
9秒前
zzz给zzz的求助进行了留言
9秒前
Fenglu发布了新的文献求助10
9秒前
香蕉觅云应助勤奋曼雁采纳,获得10
10秒前
11秒前
11秒前
Berniece完成签到,获得积分10
12秒前
12秒前
yuanjunhu发布了新的文献求助30
12秒前
12秒前
高骏伟发布了新的文献求助30
12秒前
田様应助考研喵采纳,获得10
13秒前
派大星发布了新的文献求助10
13秒前
14秒前
温暖的天晴给温暖的天晴的求助进行了留言
15秒前
llmm发布了新的文献求助10
15秒前
TTLOVEDXX完成签到,获得积分10
15秒前
锌钒发布了新的文献求助10
15秒前
完美世界应助机智的夜云采纳,获得100
15秒前
喜悦完成签到,获得积分10
16秒前
16秒前
乐乐应助瘦瘦友易采纳,获得10
16秒前
albert666发布了新的文献求助10
17秒前
17秒前
高分求助中
Sustainability in Tides Chemistry 2000
Microlepidoptera Palaearctica, Volumes 1 and 3 - 13 (12-Volume Set) [German] 1122
Дружба 友好报 (1957-1958) 1000
The Data Economy: Tools and Applications 1000
Mantiden - Faszinierende Lauerjäger – Buch gebraucht kaufen 600
PraxisRatgeber Mantiden., faszinierende Lauerjäger. – Buch gebraucht kaufe 600
A Dissection Guide & Atlas to the Rabbit 600
热门求助领域 (近24小时)
化学 医学 生物 材料科学 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 基因 遗传学 催化作用 物理化学 免疫学 量子力学 细胞生物学
热门帖子
关注 科研通微信公众号,转发送积分 3106345
求助须知:如何正确求助?哪些是违规求助? 2757343
关于积分的说明 7644512
捐赠科研通 2411634
什么是DOI,文献DOI怎么找? 1279439
科研通“疑难数据库(出版商)”最低求助积分说明 617805
版权声明 599271