This contribution explores the link between international higher education and public diplomacy. It sheds light on the transformation of the broader context in which governments seek to make use of their international students to advance their geopolitical agenda. The overview examines especially the ways by which scholars of educational diplomacy seek to account for the effects of the governments' efforts. It highlights some important shortcomings and argues that they are related to an underdeveloped notion of power. Against this backdrop, the contribution identifies possible avenues to better explore how higher education, international relations and global power are interrelated.