A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries

内生性 人均 国内生产总值 适度 广告 经济 营销 人口经济学 生活满意度 公共经济学 业务 心理学 经济增长 社会学 社会心理学 计量经济学 人口学 人口
作者
Michael A. Wiles,S. Janani,Darima Fotheringham,Chadwick J. Miller
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences]
卷期号:43 (3): 542-563
标识
DOI:10.1287/mksc.2021.0136
摘要

Advertising theory offers competing perspectives on how advertising might affect life satisfaction. For instance, advertising may have some negative effects by increasing materialism, or it may have some positive effects by reducing marketplace uncertainty. Yet research investigating these connections remains limited. We compile a data set of per capita advertising expenditure to investigate advertising’s relationship with life satisfaction within 76 countries from 2006 to 2019. We deal with several sources of endogeneity and account for other determinants of life satisfaction (e.g., gross domestic product (GDP) per capita, social support) in our analysis. Results from a within-country fixed-effect model indicate that per capita advertising expenditure is positively related to national average life satisfaction. Moderation analyses of this aggregate secondary data and two individual-level experiments provide mechanistic evidence that this occurs because of advertising’s ability to reduce marketplace uncertainty. However, supplemental analyses and an additional experiment indicate that this positive relationship is attenuated through a materialism pathway in certain situations (e.g., related to cultural, income, and subjective inequality factors) and can become negative. As such, we provide the first nuanced and multifaceted view of advertising’s complex relationship with life satisfaction in the marketing literature. History: Puneet Manchanda served as the senior editor for this article. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mksc.2021.0136 .
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
我嘞个豆应助积极的如之采纳,获得10
刚刚
在水一方应助dddd采纳,获得30
1秒前
echo发布了新的文献求助10
1秒前
Akim应助cjh采纳,获得10
2秒前
YQ57发布了新的文献求助10
2秒前
3秒前
3秒前
白日兰发布了新的文献求助20
4秒前
xxww发布了新的文献求助30
4秒前
5秒前
5秒前
7秒前
虚心醉蝶完成签到 ,获得积分10
7秒前
7秒前
8秒前
爆米花应助仅仅采纳,获得10
8秒前
8秒前
12发布了新的文献求助10
8秒前
李爱国应助liuzhanyu采纳,获得10
9秒前
9秒前
何晓庆发布了新的文献求助20
10秒前
共享精神应助tty采纳,获得10
10秒前
djiwisksk66应助泥泥采纳,获得10
10秒前
vivien发布了新的文献求助10
11秒前
YQ57完成签到,获得积分10
11秒前
11秒前
YOGA完成签到,获得积分10
11秒前
dddd完成签到,获得积分10
11秒前
GGBOND发布了新的文献求助10
12秒前
12秒前
13秒前
14秒前
15秒前
16秒前
一只眠羊完成签到,获得积分10
16秒前
木木圆完成签到 ,获得积分10
17秒前
研友_Z7XY28发布了新的文献求助10
17秒前
SciGPT应助12采纳,获得10
17秒前
iNk应助过时的秋尽采纳,获得10
17秒前
gggja发布了新的文献求助30
17秒前
高分求助中
The Mother of All Tableaux Order, Equivalence, and Geometry in the Large-scale Structure of Optimality Theory 2400
Ophthalmic Equipment Market by Devices(surgical: vitreorentinal,IOLs,OVDs,contact lens,RGP lens,backflush,diagnostic&monitoring:OCT,actorefractor,keratometer,tonometer,ophthalmoscpe,OVD), End User,Buying Criteria-Global Forecast to2029 2000
Optimal Transport: A Comprehensive Introduction to Modeling, Analysis, Simulation, Applications 800
Official Methods of Analysis of AOAC INTERNATIONAL 600
ACSM’s Guidelines for Exercise Testing and Prescription, 12th edition 588
T/CIET 1202-2025 可吸收再生氧化纤维素止血材料 500
Interpretation of Mass Spectra, Fourth Edition 500
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 3950900
求助须知:如何正确求助?哪些是违规求助? 3496263
关于积分的说明 11081235
捐赠科研通 3226738
什么是DOI,文献DOI怎么找? 1783955
邀请新用户注册赠送积分活动 867992
科研通“疑难数据库(出版商)”最低求助积分说明 800993