业务
宣传
金融服务
手机银行
质量(理念)
中国
营销
结构方程建模
服务质量
样品(材料)
服务(商务)
金融科技
顾客满意度
广告
财务
计算机科学
哲学
化学
认识论
色谱法
机器学习
政治学
法学
作者
Xiao Xiao Liu,Ka Yin Chau,Xiaoyun Liu,Fei Huang
标识
DOI:10.1080/1051712x.2023.2248970
摘要
The development of information technology has revolutionized the financial services offered by commercial banks. A growing number of banks have adopted Fintech services in the financial business to compete with other financial institutions and acquire a larger market share. However, whether customers will accept the new technological products remains subject to debate. This study aimed to analyze the impact mechanism of the intention to use Fintech-based mobile banking. Data were collected from 481 respondents across different regions in China, and structural equation modeling was used to verify the collected sample data. The results showed that system quality, service quality, and information quality of Fintech-based mobile banking positively affected user satisfaction. User satisfaction and bank image had a positive impact on the intention to use Fintech-based mobile banking. In addition, users' perceived risks associated with the platform had a negative impact on user satisfaction and intention to use. Therefore, commercial banks in China should strengthen publicity, constantly update the effective system, provide stress-free personalized service quality, and pay attention to corporate brand image.
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