The Impact of Temporal Reflexivity on Time Performance in NPD Projects: A Mixed-Methods Study

Timely new product development (NPD) has always been a top priority in NPD projects. Despite realizing its importance, the empirical examination of specific factors that may improve NPD time performance has remained limited. This study investigated how temporal reflexivity influences NPD time performance based on the time, interaction, and performance (TIP) theory. Using a mixed-methods design, our research findings showed that temporal reflexivity significantly and positively influenced temporal coordination. Contrary to our hypothesis, the temporal coordination was insignificantly related to the NPD time performance. Furthermore, temporal leadership significantly and positively moderated the relationship between temporal reflexivity and temporal coordination.