人气
适度
绘图
计算机科学
计算机图形学(图像)
万维网
多媒体
心理学
社会心理学
机器学习
标识
DOI:10.1111/j.1083-6101.2012.01593.x
摘要
Little is known about the counteracting influences of different recommending information in various presentation modes on Internet users' selection of content. Considering user-contributed video selection, this study examines how content introductions supplied by contributors (as video descriptions), system-aggregated user popularity signals, and a hybrid of system- and user-generated introduction—the thumbnail preview—contribute to or compete with bandwagon effects on video viewing selections. Based on data from a video-sharing site, the analysis detects bandwagon effects from incidental aggregated user responses: When a video displays a high view count, its popularity over others snowballs further. The bandwagon effect is moderated by thumbnail use regardless of textual introductions, and by text when no thumbnail appears. © 2012 Wiley Periodicals, Inc.
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