The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

Journal Article The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects Get access Juliano Laran, Juliano Laran Search for other works by this author on: Oxford Academic PubMed Google Scholar Amy N. Dalton, Amy N. Dalton Search for other works by this author on: Oxford Academic PubMed Google Scholar Eduardo B. Andrade Eduardo B. Andrade Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 6, 1 April 2011, Pages 999–1014, https://doi.org/10.1086/656577 Published: 10 September 2010