From individuals to emotional drones: Technology-driven change in the collective conditioning of intimacy

Spatial media has received impetus in recent studies, arguing that its function as a mediator of meaning and enabler of intimacy are critical in late modernity. We suggest that spatial media not only liquefies key institutions of modernity but also replaces them. We conducted interviews with men who use spatial media to realize intimacy. In our analysis, we reference the fictional Star Trek universe to illustrate how spatial media may function as an institution. In the figure of the Borg, human-tech borders are eliminated, control is exerted through collective decisions, and bodies are assimilated into an expanding beehive-like community. Similarly, spatial media enables the liquefaction of human-tech borders, the creation of new sets of rules and hierarchies, and the assimilation of intimacy practices. We thereby conclude that digital media not only drive a process of liquefaction but also the forging of new institutional structures that condition the realization of intimacy.