数字化
滞后
数字化转型
业务
营销
比例(比率)
转化(遗传学)
计算机科学
知识管理
电信
万维网
地理
医学
生物化学
地图学
病理
化学
基因
作者
Paul Mugge,Haroon Abbu,Timothy L. Michaelis,Alexander Kwiatkowski,Gerhard Gudergan
标识
DOI:10.1080/08956308.2020.1707003
摘要
Overview: Digital transformation is reshaping entire segments and industries: communications, retail, and, increasingly, health care, medicine, agriculture, and manufacturing. While a few companies reach front-runner status, most seem to lag. Digital transformation is a top concern of senior leaders worldwide and motivated the development of this study. This article describes the results of the Patterns of Digitization survey designed to assess how companies are implementing digital transformation. The survey covers the various strategies companies employ, the technologies they invest in, and, in particular, the actions they take to overcome the organizational resistance that is common in most large-scale transformations. We highlight important actions all companies are taking to digitally transform their businesses and the differentiated actions of digitally mature organizations. The insights gleaned from the study should help lagging companies understand what is involved in implementing a digital transformation and what they need to do to catch up.
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