价值(数学)
社会压力
产品(数学)
心理学
晋升(国际象棋)
促销
社会商业
营销
社会影响力
广告
业务
社会化媒体
社会心理学
销售管理
计算机科学
法学
机器学习
政治学
政治
数学
几何学
作者
Lifang Peng,Weiguo Zhang,Xiaorong Wang,Shuyi Liang
标识
DOI:10.1016/j.im.2018.11.007
摘要
How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.
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