Managing staff motivation in the digital transformation era

The digital transformation is a rapidly evolving trend that has significant impacts on businesses and employees. Companies need to embrace new technologies to remain competitive in this changing landscape, but the transition to digital processes is not always easy and may require changes in employees' skills and mindsets. This article explores the role of motivation in the digital transformation process, with a focus on managing employee motivation. The research was conducted using a mixed-methods approach, including both qualitative and quantitative methods. The qualitative part of the research involved in-depth interviews with experts in human resources and digital transformation, while the quantitative part was an online survey of employees from different industries undergoing digital transformation. The findings from the research were validated through a peer review process. The literature review provides a comprehensive overview of the existing literature on employee motivation in the digital era and highlights the challenges faced by companies in maintaining a motivated and engaged workforce. The review also highlights innovative approaches, such as gamification, digital incentives, and technology, that have the potential to improve employee motivation and engagement.