THEORETICAL FRAMEWORK OF EMPLOYEE MOTIVATION IN INSURANCE SECTOR- A CASE STUDY OF JAMMU AND KASHMI

The subject of Personnel Management is not new in the realm of world knowledge. People in early times worked for the Kings and were motivated by gifts or awards of estate, gold, diamonds etc. The time changed and Scientific Renaissance (1300 AD) dawned on the horizons of the world. The traditional religious approach to life was put to test of scientific reason. The processes of manufacturing started to get mechanized and finally in 1760 AD a major revolution began to transform the world of production. The industrial Revolution changed the character of economy to capitalism. The Personnel Management had to answer the question of increasing motivation levels of workers. This led to the recognition of workforce as Human Resource and changed the context of Personnel Management to Human Resource management. The Human/Worker became a resource and their Skills as an inventory to boost organizational output. The motivated workforce came to be recognized as a fulcrum of organizational performance. The study began on a discussion of theoretical framework of employee motivation in Insurance Sector with regional perspective of Jammu and Kashmir. The Insurance sector being a sales driven sector with target based functioning does test the motivation levels of the workforce under the stress of achieving targets. Both public and private sector players were put to test and a sample of six organizations was studied with four private companies and two public sector companies. These six companies were chosen based on their pan regional presence and higher operational web with employee presence across Jammu and Kashmir. The purpose of this paper is to provide the context for a discussion that employees will get motivated by good working environment, empowerment, recognition, rewards and incentives, job security and team work and cooperation.