Micro-foundations of strategic decision-making in family business organisations: A cognitive neuroscience perspective

Emotion significantly affects strategic decision-making by entrepreneurs in family business organisations. This paper proposes a cognitive framework of strategic decision-making that emphasises the importance of emotion, based on a micro-foundational perspective: that is, an integrated hierarchy of cognitive processes underlying entrepreneurs' strategic decision-making and the interactions with external affective events. Previous studies that used traditional behavioural methodologies are reviewed with reference to the proposed cognitive framework to highlight importance of understanding effect of emotion-cognition interactions on entrepreneurs’ strategic decision-making process. New techniques using biological, physiological, and neuroscientific tools are then introduced as complementary methods for this line of research. Finally, future research directions are discussed with a focus on implicit cognitive processing, complex emotions, and cognitive interventions.