How gender role stereotypes affect attraction in an online dating scenario: A replication and extension

Two studies with racially diverse samples examined the effects of gender role congruence on romantic interest in online dating profiles. Study 1 ( N = 429, 55% male) was a replication and extension of Chappetta, K. C., & Barth, J. M. (2016). How gender role stereotypes affect attraction in an online dating scenario. Computers in Human Behavior, 63, 738–746 and examined the effects of profile gender role congruence, physical attractiveness, and a person’s own gender stereotypical characteristics on romantic interest in young adults. Participants viewed online dating profiles that varied in physical attractiveness and adherence to gender role norms. Attractive and gender role incongruent profiles were preferred over average-looking and gender role congruent profiles, but the latter effect was driven by women. The difference in preference for attractive and average-looking profiles was greater for women than for men. Women’s preferences for incongruent profiles were associated with self-reported feminine traits, but preference for congruent profiles was associated with self-reported masculine traits. Study 2 ( N = 958, 50.6% male) removed the profile photos to provide a better test of the influence of gender role congruence. Study 1 results replicated: Incongruent profiles were preferred over congruent profiles, primarily for women, and women’s masculine and feminine traits were associated with preferences for congruent and incongruent profiles, respectively, supporting the idea that attraction is based on perceived similarities. Men’s preference for both congruent and incongruent profiles was related to holding feminine communal traits and egalitarian gender role beliefs. Women’s preference for gender role incongruent profiles was robust across three studies. There was no support for predictions from social role theory that people prefer gender role congruence.