Research on Cultural and Creative Product Design Based on Regional Culture

Through the collation of relevant literature at home and abroad, we further understand the research status, significance and research background of creative product design in the context of regional culture, and at the same time summarize the research method and development direction of contemporary regional cultural and creative products, and put forward the proposal of extracting the characteristic symbols from regional culture and applying them to the design of cultural and creative products, with the aim of better transmitting and carrying forward the characteristics of regional culture.