The Analysis of Residents’ Intention to Consume Pre-Made Dishes in China: A Grounded Theory

计划行为理论 采购 归属 扎根理论 消费(社会学) 营销 心理学 消费者行为 政府(语言学) 产品(数学) 中国 广告 社会心理学 业务 控制(管理) 定性研究 社会学 管理 经济 政治学 社会科学 语言学 哲学 几何学 数学 法学
作者
Yanling Xiong,Xiaoxi Lin,Xiaowei Wen,Yiqin Wang,Wenwen Liang,Tu Xing
出处
期刊:Foods [MDPI AG]
卷期号:12 (20): 3798-3798 被引量:5
标识
DOI:10.3390/foods12203798
摘要

The demand for pre-made dishes has increased in China. However, a detailed understanding of residents’ intention to consume pre-made dishes is lacking in the existing studies. This research aims to investigate the consumer motives and intention to consume pre-made dishes. Through in-depth interviews and analysis, this research explores the factors influencing the residents’ intention along the research steps of grounded theory. Fifty-one residents participated in semi-structured interviews via face-to-face or online interviews. Three motives for purchasing pre-made dishes were attitude, subjective norm, and perceived control. These were influenced by external factors, including environmental features and product features. Subjective characteristics are pre-existing characteristics of individuals themselves, including cooking skills, food skills, housework allocation, and eating attitudes, which play a moderating role in the relationship between external factors and consumer motives. Based on the six major categories, this study built a model of the formation mechanism of the consumer intention to consume pre-made dishes. It revealed the psychological attribution of residents’ consumption of pre-made dishes. The finding of this study contributes to the understanding of the internal logic of PMDs’ consumer intention formation. It would be a guide for researchers to map out appropriate business development strategies, and provide evidence for the government in formulating management policies.
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