Destination Attributes to Measure Tourist Revisit Intention: A Scale Development

Tourists revisit intention (TRIs) is an important factor in achieving success in a highly competitive tourism marketplace. To support tourism marketers, this study developed a scale that measures the destination attributes associated with TRIs. Following a rigorous scale development procedure, the study found a 10-dimensional construct that affects TRIs. The data support internal consistency as well as validity (i.e., content, construct, convergent and discriminant) of the scale and the dimensional structure of destination attributes affecting TRIs. The theoretical and managerial implications of the study’s result are discussed. This study also enables destination managers to have practical information about the tourists and to increase TRIs by providing better services. To recognize and to understand the destination attributes that strongly affect TRIs and resulted in positive word of mouth, the article begins with reviewing existing literature on memory, experience and TRIs.