Name Letter Branding: Valence Transfers When Product Specific Needs Are Active

Journal Article Name Letter Branding: Valence Transfers When Product Specific Needs Are Active Get access C. Miguel Brendl, C. Miguel Brendl Search for other works by this author on: Oxford Academic PubMed Google Scholar Amitava Chattopadhyay, Amitava Chattopadhyay Search for other works by this author on: Oxford Academic PubMed Google Scholar Brett W. Pelham, Brett W. Pelham Search for other works by this author on: Oxford Academic PubMed Google Scholar Mauricio Carvallo Mauricio Carvallo Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 3, December 2005, Pages 405–415, https://doi.org/10.1086/497552 Published: 01 December 2005