Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents

忠诚 计算机科学 互联网 忠诚商业模式 在线参与 广告 互联网隐私 人机交互 万维网 营销 业务 服务质量 服务(商务)
作者
Dong-Seong Choi,Jinwoo Kim
出处
期刊:Cyberpsychology & behavior [Mary Ann Liebert]
卷期号:7 (1): 11-24 被引量:550
标识
DOI:10.1089/109493104322820066
摘要

As people increasingly play online games, numerous new features have been proposed to increase players' log-on time at online gaming sites. However, few studies have investigated why people continue to play certain online games or which design features are most closely related to the amount of time spent by players at particular online gaming sites. This study proposes a theoretical model using the concepts of customer loyalty, flow, personal interaction, and social interaction to explain why people continue to play online network games. The study then conducts a large-scale survey to validate the model. Finally, it analyzes current online games to identify design features that are closely related to the theoretical concepts. The results indicate that people continue to play online games if they have optimal experiences while playing the games. This optimal experience can be attained if the player has effective personal interaction with the system or pleasant social interactions with other people connected to the Internet. Personal interaction can be facilitated by providing appropriate goals, operators and feedback; social interaction can be facilitated through appropriate communication places and tools. This paper ends with the implications of applying the study results to other domains such as e-commerce and cyber communities.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
2041完成签到,获得积分10
2秒前
飘逸踏歌完成签到 ,获得积分0
5秒前
充电宝应助落寞丹萱采纳,获得10
5秒前
yanshapo发布了新的文献求助10
6秒前
脑洞疼应助发疯的游子采纳,获得10
8秒前
888发布了新的文献求助20
8秒前
SYLH完成签到,获得积分0
9秒前
lrj完成签到,获得积分20
9秒前
海带完成签到,获得积分10
9秒前
天天快乐应助笨笨的晓夏采纳,获得10
10秒前
高大小懒猪完成签到,获得积分10
11秒前
14秒前
大气的火龙果完成签到 ,获得积分10
14秒前
Charles完成签到,获得积分10
14秒前
薛洁洁的小糖应助888采纳,获得50
14秒前
紫色水晶之恋完成签到 ,获得积分10
16秒前
yanshapo完成签到,获得积分10
19秒前
21秒前
山海发布了新的文献求助10
21秒前
大海的DOI完成签到,获得积分10
22秒前
22秒前
火星上白羊完成签到 ,获得积分10
27秒前
小蘑菇应助科研通管家采纳,获得10
27秒前
研友_VZG7GZ应助科研通管家采纳,获得10
27秒前
梁三柏应助科研通管家采纳,获得20
27秒前
田様应助科研通管家采纳,获得10
27秒前
27秒前
桐桐应助科研通管家采纳,获得10
27秒前
汉堡包应助科研通管家采纳,获得10
27秒前
赤木完成签到 ,获得积分10
28秒前
海带发布了新的文献求助10
29秒前
女神金完成签到,获得积分10
30秒前
32秒前
山海完成签到,获得积分10
33秒前
研友_VZG7GZ应助parpate采纳,获得10
35秒前
Frost完成签到,获得积分10
36秒前
escapeace发布了新的文献求助30
36秒前
36秒前
44秒前
44秒前
高分求助中
Continuum Thermodynamics and Material Modelling 3000
Production Logging: Theoretical and Interpretive Elements 2700
Les Mantodea de Guyane Insecta, Polyneoptera 1000
Structural Load Modelling and Combination for Performance and Safety Evaluation 1000
Conference Record, IAS Annual Meeting 1977 820
England and the Discovery of America, 1481-1620 600
電気学会論文誌D(産業応用部門誌), 141 巻, 11 号 510
热门求助领域 (近24小时)
化学 材料科学 生物 医学 工程类 有机化学 生物化学 物理 纳米技术 计算机科学 内科学 化学工程 复合材料 基因 遗传学 物理化学 催化作用 量子力学 光电子学 冶金
热门帖子
关注 科研通微信公众号,转发送积分 3572296
求助须知:如何正确求助?哪些是违规求助? 3142501
关于积分的说明 9448015
捐赠科研通 2843973
什么是DOI,文献DOI怎么找? 1563103
邀请新用户注册赠送积分活动 731630
科研通“疑难数据库(出版商)”最低求助积分说明 718640