Journal Article What Is Consumer Research? Get access Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 128–132, https://doi.org/10.1086/209099 Published: 01 June 1987 Article history Received: 01 April 1986 Revision received: 01 November 1986 Published: 01 June 1987
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